March 17, 2017
Text: Our customers didn't know how to fit this new form of research into their process. Our customers have never done user or UX research before. Our customers didn't know how to build trust and rapport with their users. Image: illustration of two people looking confused.

Is Cognitive Load Hurting Your Customer Success?

When your customer uses your product, what’s going on in their brain? Understanding mental processing and psychology concepts is a key factor in human-centred design — a core concept is cognitive load. Cognitive load is the sum total of effort being used in working memory. Working memory is short-term, temporary processing […]
March 1, 2017

How to Talk to Users in Three Simple Steps

Design is all about problem solving—but how can you create a solution if you don’t know what the problem is? That’s where user research comes in, but it doesn’t need to be complicated. With remote user research, you can get started right now. In this talk at Tech Toronto, Steadfast co-founder […]
November 26, 2015
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What the Future Looks Like

It’s difficult to predict the future: 30 years ago most people thought we’d be driving flying cars and enjoying our own personal robot butlers. Instead, people today spend their time crushing candies and finding love on Tinder. How can today’s innovators keep up? We could imagine ourselves creating any number […]